Ecododo’s mission is to empower change-makers like you to start living your minimal waste journey. They are creating a conscious community to fight against plastic waste pollution.
I decided to play with the type mainly as the name is wonderful, but i also wanted to make sure there was something in there that could be used as a secondary detail... so the eco - dodo was born.
The body of the DODO and the line underneath also represents our planet.. almost like the line being the path and the circle being the sun - everything they are doing is to educate and inspire people to be better in the world with the products they choose and this little hand drawn, organic design really its the tone.
I love this pattern - a mixture of tropical leaves - earthy organic shapes makes for a super cool and instantly recognisable design direction.