This team is bangin’ out epic screen printing and embroidery in Smithers, BC. What a mega project this was… my mission was to modernise this 30 year old print company and take it to a place that was bold, memorable and not your standard “print company logo” - you know all that CMYK malarky.
They are in the wilderness and love their local area so I really wanted to work with the name to create a vibe that they could relate to. My brain went straight to a campfire.. and I imagined smoke whipping it’s way through the flames and thought… I recon I can negative space an S in there somewhere.
So that’s what I went with and it came out swell… initially my campfire Design was a little too illustrative so I stripped it back to the flame and negative space S. It was very important this was bold and simple so whatever they merch up to show off their skills it would work wonders.
I then smashed up this a wicked type and by keeping it quite condensed I was able to keep it all in one line…. Winner.